International network
We have excellent contacts to the top management of rights owners and companies.
SMI focuses on two main business areas in the sector sports and entertainment that reflect the more than 20 years of experience of the owner and managing director.
Firstly, SMI advises companies in sponsoring related topics, from concept development to professional implementation and review of the commitment.
Secondly, we handle marketing and arrangements for national and international top-class events and competitions. This is done in close cooperation with the respective rights owners in the SMI network.
In addition, SMI also takes care of marketing and placement of selected personalities in the segments sports and entertainment.
Core business
Consulting
Analysis – Conception – Identification – Procurement
Integration – Implementation – Evaluation
Marketing
Concept development – Identification – Acquisition
Negotiation – Implementation / Supervision – Media analysis
What we offer
Experts
Our business is about sports sponsoring, 24 hours a day, 365 days a year.
Fast and flexible
As a small agency we work in a fast and uncomplicated manner.
Experience
Decades of experience in various projects is what distinguishes our company.
Creativity
We offer tailor made, creative sponsoring ideas and solutions.
Neutrality
We are fully independent and act exclusively in the interest of our clients.
At top sports events we arrange TV-relevant advertisements, i.e.
Jersey sponsorship
Stadium advertising
Broadcast sponsorships
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Partnerships
Namingrights
Media cooperation
Online advertisement
Hospitality
Owner
Friedrich von der Schulenburg
Founder and Managing Director
- More than 20 years of experience in leading positions in the sponsoring business (national/international)
- Until May 2004 Managing Director at Performance SportEnt Worldwide, a subsidiary of the globally operating communications and service group WPP Group (PLC), London
- Years of cooperation with the former manager of Boris Becker Ion Tiriac in event and individual sponsoring
- Expertise in a wide range of sports through successfully implemented marketing and consulting projects (e.g. in football, motor sports, winter sports, tennis, cycling, equestrian sports, figure skating, etc.)
- Selected network of contacts in the top level management of sports, entertainment, commercial, advertising and media agencies
List of current and former clients (non exhaustive)
SMI has in the past successfully arranged partnerships
and advertising presences in the following areas
Football
TV-relevant advertising spaces
- German Bundesliga
- Relegation matches of the Bundesliga
- DFL Supercup
- Qualification matches for the FIFA World Cup and the UEFA European Championships as well as friendly matches in over 20 countries
- International football leagues (e.g. Premier League, Serie A)
- Group matches of the UEFA Europa League
- Qualification matches in the UEFA Champions League
- Telekom Cup
Partnerships
- DFB (international as well as cup matches)
- National and international football associations
- Bundesliga clubs
Cycling
Official partnerships
- Tour de Suisse
- Tour of Britain
- Eschborn-Frankfurt City Loop
Equestrian sports
Partnerships
- German Jumping & Dressage Derby
- Munich Indoors
- World Cup Tournament Leipzig
- Baden Baden (gallop sports)
Tennis
Partnerships
- Gerry Weber Open in Halle
- EA Generali Open Kitzbühel
- ATP World Championship
Winter sports
- Biathlon World Cup
- Biathlon World Team Challenge, Schalke
- Luge Cup
- TV-relevant advertising spaces at selected FIS Alpine Ski World Cup events
Other sports
Partnerships:
- Running (B2Run and Marathon Frankfurt)
- Boxing (World Cup fights)
- Handball (European Championships 2016)
- Olympic Games
Personalities
In addition to the above mentioned rights and partnership we also arrange for appearances of sports and entertainment personalities.
Hospitality
Furthermore, we have experience in planning and carrying out hospitality activities in the context of big sports events.