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SMI
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SMI focuses on two main business areas in the sector sports and entertainment that reflect the more than 20 years of experience of the owner and managing director.

Firstly, SMI advises companies in sponsoring related topics, from concept development to professional implementation and review of the commitment.

Secondly, we handle marketing and arrangements for national and international top-class events and competitions. This is done in close cooperation with the respective rights owners in the SMI network.

In addition, SMI also takes care of marketing and placement of selected personalities in the segments sports and entertainment.

Core business

Consulting

Analysis – Conception – Identification – Procurement

Integration – Implementation – Evaluation

Marketing

Concept development – Identification – Acquisition

Negotiation – Implementation / Supervision – Media analysis

What we offer

International network

We have excellent contacts to the top management of rights owners and companies.

Experts

Our business is about sports sponsoring, 24 hours a day, 365 days a year.

Fast and flexible

As a small agency we work in a fast and uncomplicated manner.

Experience

Decades of experience in various projects is what distinguishes our company.

Creativity

We offer tailor made, creative sponsoring ideas and solutions.

Neutrality

We are fully independent and act exclusively in the interest of our clients.

At top sports events we arrange TV-relevant advertisements, i.e.

Jersey sponsorship

Stadium advertising

Broadcast sponsorships

+

Partnerships

Namingrights

Media cooperation

Online advertisement

Hospitality

Owner

Friedrich von der Schulenburg

Founder and Managing Director

  • More than 20 years of experience in leading positions in the sponsoring business (national/international)
  • Until May 2004 Managing Director at Performance SportEnt Worldwide, a subsidiary of the globally operating communications and service group WPP Group (PLC), London
  • Years of cooperation with the former manager of Boris Becker Ion Tiriac in event and individual sponsoring
  • Expertise in a wide range of sports through successfully implemented marketing and consulting projects (e.g. in football, motor sports, winter sports, tennis, cycling, equestrian sports, figure skating, etc.)
  • Selected network of contacts in the top level management of sports, entertainment, commercial, advertising and media agencies

List of current and former clients (non exhaustive)

 
PENNY
NurDer
Erfurt
Hörmann
Wolf
Finanzcheck
wlw Logo
Disney+
Van Laack
VW
Alpecin
Euro Baustoffe
ATP
Fujifilm
Almased
Henkel
Hermes
Flugladen.de
HRS
Engelbert Strauss
EnBW
American Express
1234

SMI has in the past successfully arranged partnerships

 

and advertising presences in the following areas

Football

TV-relevant advertising spaces

  • German Bundesliga
  • Relegation matches of the Bundesliga
  • DFL Supercup
  • Qualification matches for the FIFA World Cup and the UEFA European Championships as well as friendly matches in over 20 countries
  • International football leagues (e.g. Premier League, Serie A)
  • Group matches of the UEFA Europa League
  • Qualification matches in the UEFA Champions League
  • Telekom Cup

Partnerships

  • DFB (international as well as cup matches)
  • National and international football associations
  • Bundesliga clubs

Cycling

Official partnerships

  • Tour de Suisse
  • Tour of Britain
  • Eschborn-Frankfurt City Loop

Equestrian sports

Partnerships

  • German Jumping & Dressage Derby
  • Munich Indoors
  • World Cup Tournament Leipzig
  • Baden Baden (gallop sports)

Tennis

Partnerships

  • Gerry Weber Open in Halle
  • EA Generali Open Kitzbühel
  • ATP World Championship

Winter sports

  • Biathlon World Cup
  • Biathlon World Team Challenge, Schalke
  • Luge Cup
  • TV-relevant advertising spaces at selected FIS Alpine Ski World Cup events

Other sports

Partnerships:

  • Running (B2Run and Marathon Frankfurt)
  • Boxing (World Cup fights)
  • Handball (European Championships 2016)
  • Olympic Games

Personalities

In addition to the above mentioned rights and partnership we also arrange for appearances of sports and entertainment personalities.

Hospitality

Furthermore, we have experience in planning and carrying out hospitality activities in the context of big sports events.

Jobs

Project Manager  (m/f)

We are currently seeking for an Project Manager in the Sportsponsoring-Business. Please find more information on Internship

Contact

Senden Sie uns eine E-Mail

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SMI Sport & Entertainment

Reitmorstraße 25
80538 München

Tel: +49 (0) 89 23 88 556 - 0
Fax: +49 (0) 89 23 88 556 - 29
E-Mail: info@smi-se.com
Web: www.smi-se.com

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